Anticipating a holistic development and commercial strategy for a technology or product depends on using real-world IP experience to anticipate risks and opportunities in all functions found in a company, to a degree that law firms cannot achieve.

A holistic strategy results from assessing a product’s potential development pathway and imagining future markets. It balances exclusivity and collaboration, and considers everything from patents to publications.

My experience also allows for an informed “quick look” at a discovery or invention to make a fast decision on an opportunity – an expert “gut feel.” Only an expert gut feel is trustworthy, as Daniel Kahneman shows in “Thinking Fast and Slow.”